![]() ![]() You can revisit the definition to understand the issues we are about to trash out here. They may not get past the first sentence of your email pitch.Ī release and a track. Most blog publishers won’t take you seriously as an upcoming artist if you approach them with a single. We are now in the streaming era, an era plagued with inattentive listeners with unending options.Īs we proceed, you will learn how to take advantage of the Spotify bias towards singles while reaping the benefits of an album release. It was not until 2015 that the International Federation of the Phonographic Industry (IFPI) announced that music revenue had bounced back due to the advent of proprietary streaming and media services like Spotify, YouTube Music, Amazon Music, Apple Music, iTunes, Deezer, etc.Įven though the revenue from music sales is back to normal, the music culture has shifted in favour of singles. Then, the 21st century witnessed a decline in album sales. The rise of file-sharing platforms like Napsters wrecked the revenue from CD sales. The big problem was that no one saw the internet coming. In the 90s, the album culture primed, and the music industry recorded a revenue boost of about $15 billion from pure CD sales. The production styles differed, but the rollout method was the same – labels built momentum with catchy lead singles and toured radio and TV shows in preparation for the album release. As time went by, listeners across all the demographics became consumers of albums, and every genre made it a part of their culture. At first, the primary consumers of albums were wealthier old music fans. “If you examine the waterfall concept well enough, you will understand that movement creates impact” Putting out lead singles before your album release helps you build a fanbase, get more press, take your audience through a beautiful album rollout/experience and provide the Spotify algorithm with more data, hence helping it identify your lookalike audience. (If you followed the annual Billboard report of the most trending artists on Google Search in previous years, this wouldn’t be new to you). ![]() As a result, these artists are inevitable on social media, plus they have stans who spam Google Search every day for more information about them. Using this strategy gives your tracks exclusive exposure, and every time you promote your OTG project using ads, it will up the streams for your previous tracks.Īrtists like Kendrick Lamar, Frank Ocean, or Kanye West can afford to drop albums or double albums without dropping lead singles because they have fanatic fanbases. It’s painful when songs never attain their full potential because the album overshadowed their brilliance. Some songs are better off as singles than album fillers. There are other forms of music releases like the mixtape and EP (but that’s a discussion for another day). On the other hand, when an artist puts out a single track, the release is the same as the song. An album release consists of a variety of songs (ranging between 30 minutes to 2 hours). Hence, it is counterintuitive to drop an EP or album without building momentum before the record release as an upcoming artist.Ī release is not the same as a song. Final Thoughts: Movement Creates Impactĭid you know that Spotify only allows artists to pitch a song per release? This policy gives single releases an edge over album releases. ![]()
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