![]() ![]() The campaign also hoped to gain new users. The meme campaign was a global brand campaign released by Spotify to strengthen its customer relationships. People found the meme billboards and their ideas very innovative. Spotify's meme campaign is one of the best marketing ideas the company has come up with. But how did it work out for Spotify? Was it successful? Let's read along and find out! Spotify Memes Campaign When all of us saw memes as a source of entertainment, Spotify took it a step further and used it as an advertising tool. Even if you do not, I am certain you are aware of this music streaming platform. We all enjoy funny memes, don't we? Many of us stream our music on Spotify as well. Market Segmentation Targeting and Positioning.Rogan’s “apologies” appear to be yet another example of someone only accepting responsibility because they’re afraid of losing their platform, which isn’t at all surprising. Sure, a comedian’s job is to be irreverent and can include saying offensive things, but that doesn’t mean you can be a bigot and not expect to be called out for it. And yet several people came to his aid, trying to pass off everything he said as part of the job when working in comedy (which then, of course, turned into a meme). The context in which Rogan used these words doesn’t matter - he’s white, an adult and he knows it’s wrong. Meanwhile, Rogan’s deal with the platform paid him $100 million. A song has to be streamed 236 times in order for the artist to earn one dollar through Spotify (for context, Apple Music pays artists a penny per stream). Spotify has faced backlash for a while over its poor treatment of artists. ![]() But such acknowledgment is far from enough to dig him - or the streaming service - out of this hole. He has since apologized for this (while also saying the clips were “taken out of context”), and removed several episodes of “JRE” from Spotify. Not even days after apologizing to Spotify, a Twitter thread containing multiple instances of Rogan using racist language went viral. This isn’t the first time that Rogan has caused controversy, and it certainly won’t be the last. Though “cancel culture” is a completely different issue and one that we don’t have time to unpack right now, Spotify has chosen a side here, perhaps reaffirming what Roger Entner shared with Forbes: “We see so much misinformation because the platforms have no real interest in deterring it.” ![]() Though studies have shown that being called out for sharing misleading content online can earn users a bad reputation and reduced status, attempts to hold Rogan accountable for his actions have instead led to trains of pointing fingers. “Fake news” has been a growing issue surrounding politics, the pandemic, climate change and more. The spread of misinformation is not a new concept on any social media platform (and yes, Spotify can be considered social media). Even though CEO Daniel Ek says that Rogan’s views “do not represent the values of this company,” he also does not believe “that silencing Joe is the answer.” But one obvious change has not been made: Spotify has no plans to pull the plug on Rogan’s show. Content advisories will also be added to future episodes of any podcast that discusses COVID-19. In response to everything happening with Rogan, Spotify announced the creation of the COVID-19 Guide, which provides factual information surrounding the pandemic. 28, along with several other artists and podcast hosts who boycotted the streaming service. 24, 2022, when singer Neil Young sent an open letter to Spotify (that has since been deleted) requesting that either Rogan’s show be canceled or that Young’s entire music catalog be removed from the app. He has even claimed that anti-parasitic drugs can combat COVID-19. Going as far back as last April, Rogan’s misleading statements range from questioning who is the most at-risk for contracting the virus to arguing against lockdowns and relying on “natural immunity” more than the vaccine. “JRE” is considered one of the world’s most popular podcasts, though its host has recently come under fire for spreading misinformation about the COVID-19 pandemic, among other things. The comedian, actor and Ultimate Fighting Championship commentator is best known today for his podcast “The Joe Rogan Experience (JRE),” which streams exclusively on Spotify. ![]() If you hadn’t heard of Joe Rogan prior to the last few weeks, chances are you have now. ![]()
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